In this shoot actually the lighting setup is very simple. First of all i fix a circular piece of clear plexiglass which is 2cm thik and about 6 cm of diameter in my Manfrotto 058B tripod which i am using like a table in this shoot.

Then i placed the watch on the plexiglass and i was ready for the lighting setup. The setup consists of two lights with different light modifier and two different diffusers. On the right, i have set up a standard flag diffuser and a flash with a P70 reflector with a honeycomb grid. On the left, i have place a flash with a strip box and for diffuser i have used in milky plexiglass sheet with 2 mm thickness.

Because i have placed the watch to look at the left side, i wanted the left side lighting softer than the right, that’s why i have used a plaxiglass deffiuser on the left and just a standart flag on the right. The strip box is giving me also more softness than the reflector with the honeycomb grid.

I am shooting slightly down of the planet of the watch, that’s why i have raise the level of the front panel of the lense.

The only problem with the lighting is that i have to pou reflectors above and below of the watch. I solve this problem with the help of a c-stand an some pieces of white matt paper.

In this shoot i also using the tilt shift capabilities of my camera for having all the front of the watch in focus with one frame. Totally i used three frames of the watch, one with the top reflector reflection, on for the dial and one for the rest of the body of the watch.
That’s the final result after the post production and a 50% crop.